HP&M Dept conducts Awareness Camp at Fruit & Vegetable Market Parimpora, Srinagar

Srinagar : The Department of Horticulture Planning and Marketing (HP&M) today conducted an Awareness programme cum Workshop in Srinagar on grading, packaging and processing of fruits and vegetables and other centrally sponsored schemes.
At the outset, Deputy Director Kashmir, Nahid Mir welcomed all the fruit growers, traders, SHGs, FPOs, Cooperative societies and Presidents of all Fruit Associations of the Kashmir Valley and other participants.
Dy. Director highlighted the importance of this camp through which awareness among all the stakeholders is given for motivating them to avail the benefit of this camp and expand their business with the support of the Department.
Rajiv Vishvakarma Sales Marketing Head JK Heading Lines spoke on the essence of Mechanical Grading. Representatives of JK-HPMC highlighted the role of corporations in grading and packaging of Fruits and Vegetables.
Executives from FPOs Kupwara and Baramulla delivered lectures on the role of FPOs. AMO Kupwara informed the participants about the PM-FME centrally sponsored scheme. Representative from Bajaj Packaging and Processing Ltd spoke about processing and value addition of fruits and vegetables and its contribution in catching better returns for the produce.
One progressive grower from Pulwama shared his experience with the participants regarding the adoption of technology and its benefits. Also the presidents of different fruit associations expressed their view on Grading, Packaging and Processing.